Nostalgia is in. Everyone is whipping out their digital cameras from 2007 to give their content that old-school feel. Vacation inc., ahead of the curve, built its brand of leisure-inducing products and content that feel like they are taken out of your moms old scrapbooks.

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Amano Creative conceptualized & produced a campaign highlighting some of Vacation's flagship products with a 1950s twist. Beach Baby, positions Vacation as a timeless brand, beyond just nostalgia, but as part of a leisure-first culture that has been around for decades.